About Us | Synergy Hospitality
Stephen holds a BBA degree from the George Washington University School of Business Administration and Public Policy. Stephen's lodging industry experience spans multiple major hotel brands as well as varied market segments, including up-scale full service, up-scale extended stay, upper mid-scale focused service, mid-scale full service, and economy hotels. He has hands-on experience managing complex hotel development, capitalization, construction, and renovation projects as well as daily hotel operations.
As a principal, Stephen shares the perspective of hotel ownership and has a practical approach to generating favorable operating results, starting with the creation of empowered hotel operating teams.
Stephen is active in the local and hotel business community and has held various pro-bono Board of Directors roles including:
· The IHG Owners Association
· Destination Delco – The Delaware Country Convention and Visitors Bureau
Stephen currently serves as the Vice Chairman of the Americas Regional Council of the IHG Owners Association.
Vice President of Hotel Performance Support
In this capacity, Tonya provides a wide variety of support to the hotel teams to include: Revenue Management, Sales and Marketing, System Implementation, Operations, Financial Analysis, Service Culture Development, and Hotel Development.
Her background encompasses over 25 years of hands-on management including: Stouffers, Benchmark Hospitality, Sheraton, Four Points by Sheraton, Courtyard by Marriott, Holiday Inn Express, Holiday Inn, Crowne Plaza, Loews Hotels, Hilton, Hilton Garden Inn, Hampton Inn, Homewood Suites, and Signature Worldwide. Tonya's experience shows exceptional strengths, especially in the areas of Operations and Revenue Management. This not only allows our hotel portfolio to lead in their perspective markets, but also allows them to achieve recognition as being the best in their perspective brands.
"Managing and educating from an owner's perspective enhances profitability and builds stronger teams." This philosophy has assisted the Synergy team to grow and develop strong leaders within the organization. The hotel leaders we have in place today will be prepared to be the Synergy Hospitality, Inc. team of tomorrow.
In this role Chris is tasked with oversight of the business planning process and corporate development for Synergy Hospitality as well as the creation and implementation of growth strategies for the organization.
Vice President of Corporate Strategy
Chris holds a B.S. degree in Hotel, Restaurant & Institutional Management from the University of Delaware as well as Certifications in Real Estate Investment and Asset Management from Cornell University. His background in the industry spans over 20 years. During Chris’ time in the industry he has held various operational and above property positions working with both Full Service and Select Service properties including hotels affiliated with Marriott, Hilton, InterContinental Hotels Group, and Wyndham International. Chris has also served on the Board of Directors for the Lancaster County Convention and Visitor’s Bureau.
Chris’ favorite Synergy Core Value is “Own It”, as this value embraces the tenet of empowered responsibility which is a key contributor to Synergy’s ongoing success.
Director of Finance
Helen brings over 24 years of progressive accounting and finance experience to Synergy Hospitality, specializing in Property Management for the past 15 years, including CubeSmart (REIT) and Field Hotel Associates. Helen has a Bachelor's Degree in Accounting from Cabrini College. Helen focuses on Financial Reporting and Budget analysis, Banking and Treasury Management and GAAP reporting.
Her time management and analytical skills have proven to streamline processes, create efficiencies and bring cost savings to the bottom line. Helen's service oriented, team player, “hands on” approach aligns seamlessly with Synergy Hospitality's culture and core values.
Steven J. Natale
Director of Operations
As Director of Operations, Steve Natale supports all operating efforts at a regional and property level for Synergy's Pennsylvania and Maryland hotels. Steve's passion for leadership, operating culture, and building great teams helps to deliver exceptional results across the Synergy Portfolio.
Steve first joined Synergy in 2010 as General Manager of the Staybridge Suites Wilmington Brandywine Valley, where he led the team and delivered excellent results for three years before taking a larger regional role. Steve's hospitality experience spans more than a decade across multiple major hotels brands and market segments including up-scale and mid-scale extended stay, mid-scale full service and luxury vacation rentals and property management in one of America's great ski towns. Previous to Synergy, Steve spent five years with IHG managing multiple Staybridge Suites hotels in New Jersey and Pennsylvania.
Steve also leads the Synergy Leadership and Development Academy where we help to develop our rising stars into the leaders of tomorrow. “Our exceptional people create legendary experiences for our guests, and these experiences are what differentiate us from our competition, period!”
Deirdre began working in the hospitality industry over 17 years ago at Field Hotel Associates. In 2007, she transitioned to the Synergy Hospitality team, and became Synergy’s Corporate Controller in 2009. She has nearly 30 years’ combined experience in accounting, office administration and computer technologies, working in a variety of industries.
Her duties include all aspects of the month-end accounting process, as well as overseeing the IT systems for our hotel portfolio. Her extensive knowledge, strong work ethic and acute attention to detail make her a great asset to Synergy’s accounting team.
Hotel Performance Support Coordinator
Angela Knox provides Human Resources and Hotel Performance Support for Synergy Hospitality. She oversees Synergy's employee relations, payroll and benefits, education and training, as well as provides administrative support to the properties. Angela is experienced in all facets of opening and operating hotels. As a member of the Opening Team for our Award winning Homewood Suites, her dedication and upbeat attitude made her a great asset as the Human Resources Manager. Angela also serves as an active SHRM and MidAtlantic Employers' Association member.
Michelle has worked with Synergy Hospitality since 2007, managing the design and refresh projects for Synergy's hotel portfolio, as well as coordinating the interior design aspects of new hotel development projects.
Michelle is an accomplished designer with experience in creating innovative design solutions for the hospitality industry. Michelle is able to create new design concepts or refresh outdated designs to create distinctive spaces that increase marketability and has a positive impact on the bottom line. Michelle’s design projects combine elements of beautiful aesthetics and functionality to enhance the complete guest experience while meeting brand standards. Proven track record of delivering on time and on budget with keen attention to detail.
Michelle has a Bachelor of Science Degree from Rosemont College, where she majored in Business Administration and graduated Magna Cum Laude. She also holds a Certificate in Design from Harcum College.
Photos of some of Michelle's hospitality design work can be found here.
Director of Sales & Marketing
As Director Sales & Marketing, Nicole supports the sales and marketing, revenue management, and e-commerce efforts, at a regional and property level. Since joining Synergy Hospitality in 2008 as Director of Sales of the Award Winning Homewood Suites Valley Forge, she has assisted with the development and implementation of proactive, unique and cost effective sales initiatives that have increased hotel's market share and overall revenue performance while building a sustainable sales culture. In 2012, Nicole was promoted to Regional Director of Sales & Marketing and assisted with the opening of the Award winning Hilton Garden Inn Valley Forge that October.
Her out of the box sales strategies targeting key market segments have been highlighted in various publications and recognized within specific major hotel brands as a result of their success in driving hotel revenue performance. During her 17 years of hospitality experience, she has worked with various full service, select service brands to include Hilton, IHG, Choice, as well as independent properties and is certified as an Extended Stay Specialist through the Homewood Suites by Hilton brand. Nicole is committed to developing innovative strategies that will create a unique identity for our hotel in their respective markets through the belief the “We sell experiences, not hotel rooms."
Director Sales & Marketing
As Director Sales & Marketing, Suzanne brings over 20 years of hospitality experience and supports the sales and marketing, revenue management, and e-commerce efforts, at a regional and property level. Suzanne joined Synergy Hospitality in 2007 as the pre-opening Director of Sales of our Staybridge Suites in Glen Mills. She works with the hotel sales teams in reaching their revenue goals, fostering a culture of sales excellence and identifying market trends. In 2013, Suzanne was promoted to Regional Director of Sales to drive results at our IHG Extended stay portfolio.
Suzanne has worked in various operations and sales capacities at full service, select service, and extended stay brands to include Starwood, Hilton, IHG, as well as independent properties. Suzanne Holds a B.S. in Hotel Restaurant Management from University of Delaware.
Hotel Performance Support Project Manager
A transplant from Las Vegas, NV Tom is a seasoned project manager with over 11 years of project and operations management experience acquired from positions held in hotel interior architecture, telecommunications, hospitality operations, and gaming industries. Tom also holds a Bachelor's of Science in Business with a concentration in Business Management as well as a Certification in Project Management from the University of Phoenix.
At Synergy, Tom works on various projects within the network of properties under the Synergy Hospitality portfolio. Tom demonstrates elements of professionalism, flexibility, resourcefulness, and service-oriented diligence, contributing a unique combination of creativity and analytical skills accessing both vantage points to create a cost-effective solution for internal and external clients. He has established the ability to manage extensive projects, consistently delivering these engagements within the scope, budget, and time constraints while upholding high quality assurance.
Amanda is responsible for contributing to the revenue management strategies for Synergy’s portfolio. Her role is to maximize revenue, profit, and market share associated with sleeping rooms at each property. In addition, she manages the processes associated with demand, revenue, forecasting, opportunity analysis, and inventory management.
Amanda became a member of the Synergy family in September of 2012 with the opening of their award-winning Hilton Garden Inn Valley Forge. Opening that hotel has given her exposure in all facets of the hotel operations while focusing efforts in Sales. Her analytical skills blend with her creative skills making her a well-rounded asset for this company. She has received an Associates Degree from Northampton Community College in Bethlehem, Pennsylvania.