Management | Synergy Hospitality

Synergy Hospitality manages properties with well-established and highly regarded brand names for owners who share our commitment to excellence, team work, and a positive hotel culture. Our first objective in the operation of a hotel is to provide for the passionate commitment of the Hotel Team to the satisfaction of our hotel guests. Our management services also include:

Franchise Relationships

  • Ensure a positive relationship exists with the hotel's franchise partner in order to utilize all brand resources to their maximum potential, enabling stream-lined communication, standard compliance and maximum profitability.

Human Relations

  • Acquisition of wage survey thru third party consultants
  • Establish employee benefit plans
  • Establish incentive plans and goals
  • Leadership development
  • Sales and service training
  • Motivation and team building programs
  • Employee retention programs
  • Manage employee benefit programs
  • Recruitment, screening, staffing

Financial Services

  • Preparation and analysis of GAAP-compliant monthly financial reports
  • Development of annual operating budgets
  • Development of capital replacement budgets
  • Scale in purchasing to ensure the most competitive pricing for inventory items and supplies

Sales and Marketing

  • Strategic sales plan including:
    • Competitive market analysis
    • Product differentiation strategy
    • Revenue management / yield strategy
    • Sales action plans
    • Focus driven goals and incentives
  • Analysis of brand marketing utilization
  • Public Relations

Operational Management

  • Institute property maintenance program
  • Labor expense management programs
  • Energy conservation programs

Risk Control

  • Insurance program review and cost analysis
  • Risk management tools and training
  • Employee safety programs to reduce Workers Compensation insurance expense
  • Annual insurance and risk control audits

Hotel Renovation Project Management

Synergy has successfully managed renovation projects as large as $8M, including:

  • Architecture and interior design
  • Budget development
  • FF&E bidding and purchasing
  • FF&E financing negotiations
  • Demolition and Construction of improvements
  • Installation of FF&E
  • Brand PIP compliance