Franchise Relationships
- Ensure a positive relationship exists with the hotel’s franchise partner in order to utilize all brand resources to their maximum potential, enabling stream-lined communication, standard compliance and maximum profitability.
- Acquisition of wage survey thru third party consultants
- Establish employee benefit plans
- Establish incentive plans and goals
- Leadership development
- Sales and service training
- Motivation and team building programs
- Employee retention programs
- Manage employee benefit programs
- Recruitment, screening, staffing
- Preparation and analysis of GAAP-compliant monthly financial reports
- Development of annual operating budgets
- Development of capital replacement budgets
- Scale in purchasing to ensure the most competitive pricing for inventory items and supplies
- Strategic sales plan including:
- Competitive market analysis
- Product differentiation strategy
- Revenue management / yield strategy
- Sales action plans
- Focus driven goals and incentives
- Analysis of brand marketing utilization
- Public Relations
- Institute property maintenance program
- Labor expense management programs
- Energy conservation programs
- Insurance program review and cost analysis
- Risk management tools and training
- Employee safety programs to reduce Workers Compensation insurance expense
- Annual insurance and risk control audits
Synergy has successfully managed renovation projects as large as $8M, including:
- Architecture and interior design
- Budget development
- FF&E bidding and purchasing
- FF&E financing negotiations
- Demolition and Construction of improvements
- Installation of FF&E
- Brand PIP compliance
